Abraham Youth & Family Services provides comprehensive behavioral health and addiction recovery treatment, offering individualized in-home care services for youth and teens. They see treatment and recovery as a place for growth and support through difficult situations. They contacted us when they were ready to start growing and promoting their company. They selected the Small Business Branding package to create their new logo design. With this concept, we wanted the sprout to convey the new growth that happens within the support system of Abraham’s services. The modern typefaces and simple graphic mark can stand alone and works well at small sizes. We created a system of branding marks in their logo design style guide and an earthy color scheme that features greens and grays.
We carried these new brand elements into their stationery suite, brochure, postcard and sticker design to help them better communicate with their partners, potential clients, and further enhance their community relations. They then returned to us to complete their brand with a new website. Relying on stock photography to keep client confidentiality, we toned the images so they had a cohesive feel. The brand color scheme is used throughout the website. By toning the images and using plenty of white space, this site keeps a sense of professionalism and warmth.
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Brochure & Postcard, Logos, Stationery, Websites