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Asurest Logo

Asurest Logo

Asurest is a mobile estate planning law firm, specializing in wills, trusts and power of attorney. The owner, Matt Reinaker, decided to invest in Small Business Branding after Asurest had been operating for about a year. Their existing DIY branding did not stand out significantly. We were able to capture the look that Matt wanted with a custom logo that showcased a modern and clean look, with a nod to his legal expertise.


Matt’s concentration is in estate planning, delivering a unique experience from a trustworthy professional. Asurest offers legal documents as part of flat rate packages, so clients can “rest assured” there will be no hidden fees, no surcharges and no surprises. At SLICE, we loved their focus on serving small businesses and individuals through packaged pricing, as well as their mobile-friendly business model, going direct to the client for legal services.


We created the main A icon in Asurest with a circle around it. The pen nib shape on the left descending leg of the A and the circle around the A, inspired by the ink used to sign important documents. Because of the professionalism and expertise of Asurest, all clients have to do is sign. The signature on documents carries a lot of weight in this instance so we loved being able to incorporate that idea into their new logo.