Hazzard Electrical Corp. has a rich history of service to the Ashland community and their clients. When new ownership decided to give the brand a facelift, we created their new brand in collaboration with marketing strategy consultants, Pinch Hit Partners. The updated logo keeps the original electric bolt idea from the original branding but presents it with a vintage but simple, modern feel. The bolt also references the two “z’s” in name Hazzard. We created a flexible system of logos, graphics and type treatments that we carried into their stationery suite. With their new brand and stationery, this small business could feel confident in their print and online marketing materials and properly showcase their electric personality and quality service.