Hazzard Electrical Corp. has a rich history of service to the Ashland community and their clients. We helped them design a new logo when new ownership decided to give the brand a facelift. The updated logo keeps the original electric bolt idea from the original branding but presents it with a vintage but simple, modern feel. The bolt also references the two “z’s” in name Hazzard.
We worked on this project in collaboration with marketing consultants, Pinch Hit Partners. Once Hazzard had worked through some strategy and marketing direction, they worked with us to create their updated Small Business Branding.
We created a system of logos, graphics and type treatments all displayed in their Logo Style Guide. With this flexible system, this small business can continue to create marketing materials in print and online to promote their business.