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Inspired by the Dress Branding & Website

Inspired by the Dress Branding & Website

Teri Butler creates custom gowns for special occasions. She worked with our SLICE start-up division on her Small Business Branding, stationery suite and 5-page WordPress website to rebrand her existing seamstress business and better showcase the custom nature and artistry of her work. A true artist at heart, Teri is expressive and excited when she talks about sewing custom gowns for her clients, which is portrayed through the pieces of the dress and the thread and needle icon. She chose to go with a soft color scheme that could work for either bridal gowns or other special occasion pieces. We enjoyed helping incorporate her passion for her work into the hand-drawn icon for her logo which we carried over to her stationery suite.


Teri absolutely loves to repurpose family heirlooms for the modern bride into bespoke creations that are beautiful, original and captivating. We wanted to create a modern, responsive website for Teri that would reflect her joy for creating custom dresses, while also showing the high-end nature of her work. Using images of her work, we created a website that incorporated her new logo and branding colors throughout.



  • Small Business Branding
  • Stationery Suite
  • 5-Page WordPress Website


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Logos, Stationery, Websites