We created a logo refresh of the Knowledge Advisory Group branding. We updated the logo fonts and colors and captured a sense of the original logo’s idea in a more updated format. The original logo had lots of parts that would become distorted at a small size. We captured a sense of the brand but simplified the logo quite a bit while creating a system of marks that could be used in various sizes and orientations.
We used the dots, size changes and color changes to reference data points and movement. We expanded the color scheme to include several tones of green and blue, which the client used as inspiration for updating their office space.