We worked in partnership with Stacy at Wythe Ave. Consulting to create an updated brand for our client Parallel Management Co., a business performance coaching company. After discovering the client’s vision and goals for their brand, we landed on simple icons and a round, friendly typeface that feels both professional and approachable. This logo design has great legibility and scalability, and an abstract approach to growth and parallel lines that are less than typical. The limited palette of dark blue, light blue and mustard lends a level of professionalism while providing some contrast within the brand color scheme.