We worked with an established massage therapist who wanted to invest in a new brand for her business. She knew she wanted to move into a new location and grow her company. Investing in branding at this point was a great idea since she planned to create business signage, new employee business cards, and gift certificates.
As a sports massage company, the lead therapist has worked with athletes at all stages of competition. Many of her clients are outdoor athletes who regularly run the trails or compete in triathlons around the city’s parks and waterways. We partnered with this client to create a “trail to wellness” concept for her logo. This enclosure style logo features a stylized scene of what could be interpreted as a trail (or the James river) with trees and a radiant sunrise or sunset in the background.