Southwood Building Systems came to SLICE in need of a new logo design to visually bring their established business into modernity. Specializing in commercial, institutional, water and sewer treatment, as well as full site construction for almost four decades, we knew our approach to the logo would include paying homage to their brand longevity. We accomplished this by introducing their founding date into the mark.
In combination with a craftsman aesthetic, we added an enclosed border to create a structured, unified look. The green accent represents revitalization and growth and will help them to stand out amongst the reds, yellows and blacks commonly used by other companies in the construction industry.
After we completed their logo, the client came back for a matching stationery suite.