Toni Danielle is a professional life and career coach who focuses on helping women take the next step of their careers later in life. This can range from starting a new business or an entirely new career path — but always revolves around better understanding one’s self and pursuing a lifelong passion. Toni approached us to help create her brand and represent her bright and charismatic feminine energy in a structured, professional way. Toni’s logo mark features her initials using a simple yet sophisticated hand-lettering style and is coupled with her full name in a strong san serif font underneath. Her color scheme features mint as the primary color to ensure her brand still feels feminine and appeals to her target audience without being predictable. Toni’s stationery design drew from her new logo and color palette but also featured photos of Toni herself, which helps to truly showcase her personality through her brand.
Brochure & Postcard, Logos, Stationery